Kuala Lumpur, 2 March 2018 – Syarikat Takaful Malaysia Berhad (Takaful Malaysia) officially launched an online sales portal called “Click for Cover” as a beginning of its venture into digital insurance, which marked the expansion of Takaful Malaysia’s digital footprint by providing a seamless customer experience when purchasing insurance product online.

“Today’s launch of our digital strategy plan signifies our commitment towards revolutionizing the way we will grow our business by digital transformation our sales and operations,” said Dato’ Seri Mohamed Hassan Kamil, Group Chief Executive Officer of Takaful Malaysia.

“By embracing digital tools and technology to offer up differentiated product offerings and services, we will delight our customers with a better user experience, enhanced protection product and high quality service,” added Dato’ Seri Mohamed.

Datuk Seri Johari Abdul Ghani, Finance Minister II, officiated the ceremony that also witnessed the signing of an agreement with Fusionex International, a market leader in data technology, analytics and AI and ReMark International, a digital insurance marketing specialist company. Collaboration arrangements for online distribution with Lembaga Tabung Haji (LTH) and Bank Islam (BIMB) were signed to introduce online Takaful products to depositors of LTH and customers of BIMB.

Datuk Seri Johari Abdul Ghani stated, “Today’s launch of Takaful Malaysia’s digital strategy is very much in line with the overall digital strategy outlined by the Government in growing the digital economy.”

Dato’ Seri Hassan Kamil in conclusion said, “As an innovative company, the launch of the portal to buy insurance online is also in line with the Government’s efforts to promote a digital economy. We will leverage on the lower transaction cost of online sales channels, in order to deliver better pricing and thereby more accessible products to the market as a whole.”

Datuk Seri Johari Abdul Ghani, Finance Minister II, during the launch of Click for Cover.

For more information about Click for Cover, visit https://online.takaful-malaysia.com.my.